SELL YOUR DEVELOPMENT WITH CLARITY, STRATEGY, AND CONFIDENCE
A STRATEGIC APPROACH TO DEVELOPMENT SALESy
FROM ACQUISITION TO SELL-OUT: END-TO-END DEVELOPMENT SUPPORT
- Analyze sales and rental pricing schedules
- Review proposed operating documents, by-laws, and rules to align with market expectations
- Advise on unit layouts, amenities, and features that support absorption and resale value
- Prepare and adjust pricing schedules in response to real buyer feedback
BRANDING & MARKETING EXCELLENCE – BUILT IN-HOUSE
- Project naming and brand identity
- Messaging and positioning strategy
- Project websites and digital platforms
- Sales materials, brochures, signage, and on-site environments
- Photography, video, and visual storytelling
- SEO-driven digital strategy and performance tracking
ON-SITE SALES ENVIRONMENT & MARKET EXECUTION
- On-site sales staffing and scheduling
- Broker and public open houses
- Property information packages, floor plans, and press materials
- Site signage and sales office setup
- Coordination with legal and advisory partners
Proven performance in costa rica
Development sales demand leadership, not guesswork.
BRANDING & MARKETING EXCELLENCE –
BUILT IN-HOUSE
Our in-house marketing team works alongside our sales and strategy leaders to build each project from the ground up. Together, we create cohesive brand identities, compelling narratives, and multi-channel campaigns that align product, pricing, and buyer expectations. This includes:
- Project naming and brand identity
- Messaging and positioning strategy
- Project websites and digital platforms
- Sales materials, brochures, signage, and on-site environments
- Photography, video, and visual storytelling
- SEO-driven digital strategy and performance tracking
Rather than following trends, we define how modern development marketing performs in Costa Rica, with consistency, discipline, and measurable results.
AT A GLANCE
OUR LOCAL NETWORK
For more than 20 years, we have played a central role in shaping the country’s real estate market. This long-standing presence gives sellers the advantage of deep regional insight, coordinated collaboration, and boots-on-the-ground expertise in Costa Rica’s most active markets.
14
INDEPENDENT AFFILIATES
110+
LOCAL ASSOCIATES
20+
YEARS OF SERVICE
The most poweful
Local online presence
12m+ Website page views
2m+ Website users
2.5M+ Website sessions
21k+ buher inquiries
**-Based on 2024 Data Provided by Coldwell Banker Costa Rica Affiliates.
Global
Online exposure
COSTA RICA MOST POWERFUL
REAL STATE BRAND ONLINE
2M+ Website Users
2.5M+ Website session
21k+ Buyer Inquires
POSITIONING YOUR PROPERTY.
Great marketing isn’t just about waiting for a buyer to come your way – it’s active promotion that targets likely buyers where they are, whether that’s online, around town or in another country.
Data - Driven Pricing & market intelligence
Coldwel Banker Costa Rica maintians the country’s most comprehensive local MLS, with 4,400+ active listings represented by 120+ agents and 17 affiliated brokerages.
For developments, we apply this data to:
Key CMA Data includes:
- Establish competitive initial pricing
- Adjust pricing schedules based on the buyer response
- Identify absorption trends and marketing sights
- Support timely amendments and strategy shifts
This allows developers to protect value while maintaining momentum throughout the sales cycle.
Lead
Engagement & Showing
Every inquiry is qualified through the Coldwell Banker Costa Rica CRM, ensuring your development is presented to serious, informed buyers. We manage:
- Local and international buyer engagement
- In-person and virtual presentations
- Transparent pipeline tracking and reporting
- Coordinate on-site tours and events
Our goals is conversion, clarity, and sustained demand.
MULTI-CHANNEL MARKETING
THAT CREATES MOMENTUM
EMAIL CAMPAIGNS
Targeted campaigns to engaged buyers and agent networks.
AUTOMATED PROPERTY ALERTS
Exposure to 140,000+ buyers through automated matching.
BROKER OPEN HOUSE
Early activation of the agent community to accelerates awareness and buyer matching.
AREA REALTOR® NOTIFICATION
Immediate outreach to local agents upon launch.
Let's position your development
For a successful sell-out
Every development is unique, and so is its path to market success. Using the strategic leadership of Vesta Group and the global resources of Coldwell Banker®, we develop a custom plan to
- Define the project’s strongest market position
- Support pricing discipline and absorption
- Execute coordinated, professional sell-out strategy
We partner with developers from early planning through final closings, representing your interests with clarity, integrity, and long-term vision
Dedicated experts.
Trusted advisors.
Real estate is personal. Our team is built on relationships, local insight, and a shared commitment to your goals. From first conversation to final closing, you’ll work with professionals who listen, advise, and advocate for you every step of the way.
DAVEED HOLLANDER
President of Coldwell Banker Costa Rica
Co-Founder of Coldwell Banker Vesta Group
For over 20 years, Daveed Hollander has been a leader in Costa Rica’s luxury real estate market, advising high-end buyers, investors, and developers. As President of Coldwell Banker Costa Rica and Co-Founder of Coldwell Banker Vesta Group, he has closed many of the region’s landmark beachfront and development transactions and is trusted by clients across Central America.
d.hollander@cbcostarica.com | +506 8822 3939
YOUR PARADISE AWAITS
GETTING STARTED
- Provide you with proven, powerful and personal service
- Enable you to obtain the best possible sales price and terms for your property
- Close the sale in a smooth, timely manner
We are committed to your complete satisfaction, and will represent your interests with the utmost care, honesty, integrity and discretion.